About our editorial content

Magazine readers value both editorial content and advertising as sources of information. The integrity and long-term viability of magazines depends, however, on a clear distinction between the two—without it, both editorial and advertising lose credibility with the reader.

The following guidelines are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving this crucial distinction. The guidelines have been designed so that both editors and advertising sales teams clearly understand them, and are able to confidently communicate them to customers.

The editor or editor’s designate should have the opportunity to monitor compliance with these guidelines, complete with ample time to recommend necessary changes prior to publication.

The ultimate responsibility to follow the guidelines rests with the publisher.

Experience TM Publishing Guidelines:
  • The length for feature articles should be approximately 750 words.
  • Include a title and subheads.
  • Write in the third person, not first or second (no I, you, or we, except in quotes).
  • Avoid the passive tense.
  • Use clear, straightforward English.
  • Spell out acronyms or abbreviations the first time you use them.
  • Include all titles of standards, in addition to standard designations.
  • Define all jargon.
  • Double space copy.
  • Single space between sentences.
  • Pull out items of interest in sidebar material.
  • Articles must not appear to promote the products or services of authors who represent vendors of said products.
  • Every effort must be made to assure that news content is accurate, free from bias and in context, and that all sides are presented fairly.
  • Editorials, analytical articles and commentary will be held to the same standards of accuracy with respect to facts as news reports.
  • Include charts, graphs, diagrams, photographs, illustrations, cartoons, etc. to break up text.
NOTE: It is the right of Experience Publishing Inc. to review and edit all articles to ensure compliance to the above guidelines. If it is felt the article submitted does not adhered to these parameters or it includes a ‘hard sell’ in the ARTICLE BODY (through blatant self-promotion, your URL reference or product pitch), the article will be withdrawn and excluded without notice.